What are low information voters?

Low information voters: Independence; people who have no clue who the president is and have an urge to vote because they "need to do their part." They generally vote for the most popular person, and generally have no idea why. They do not follow politics.

According to the New York Times in naming Obama the 2012 Man of the Year, "He won because he got the low information voters to vote for him. 

A low-information voter doesn't have enough information to know that he or she is in that community, so you can talk about them, even make fun of them, and they think you're talking about somebody else. 

Low-information, means you don't know, means you're not informed. Some low-information don't care, to the extent that they care around election time every year, but other than that, it's TMZ and the E! Entertainment channel.

You know, uninformed is not low informed. Uninformed is not they don't care to be informed. The low informed voter simply chooses to be informed about other things, like Claire Danes and what she did with Clinton after the Golden Globes. Or Kim Kardashian's baby with Kanye. I mean, they care more about that than they do the debt limit.